
[Photo Credit: AutoBlog]
If you love the Yankees and you drive an Audi model, this will be great news. Yesterday, Audi announced its standing as the official sponsor of the New York Yankees. Starting the inaugural this year and the opening of the Yankee Stadium, Audi is to be the team’s official luxury vehicle, and this partnership is to last until the year 2011.
But what does this mean to Audi lovers and Yankee fans like you? Well, this means you can already watch the games from an exclusive location—a membership restaurant named Audi Yankees Club that will give exclusive view of the game.
See the complete press release for details:
Audi Announces Its Status as the Official Luxury Vehicle of the New York Yankees
HERNDON, Va., March 23 VA-Audi-Announces
- Brand will be the entitlement sponsor of the exclusive membership-only Audi Yankees Club
- Partnership commences with the inaugural season in 2009 and extends through the 2011 season
- Other deal elements include in-stadium branding opportunities and select Audi vehicle display dates on the Babe Ruth Plaza at Yankee Stadium
HERNDON, Va., March 23 /PRNewswire/ — Audi today announced that the brand is now the official luxury vehicle of the New York Yankees. The new relationship also includes the naming of the Audi Yankees Club, an exclusive viewing location and membership restaurant, located on the H&R Block Suite Level in left field. The sponsorship begins with the opening of Yankee Stadium and extends through the 2011 season.
The Audi Yankees Club will be a branded space with the Audi logo displayed on the glass entrance doors and on a glass partition at the entrance. The Club will provide guests a luxurious location to view the game in true Audi style.
“As our brand continues to grow nationally, and in New York especially, a relationship with the Yankees makes perfect sense,” said Scott Keogh, chief marketing officer, Audi of America. “Opening up the Audi Yankees Club was a great opportunity to get Audi front and center with one of America’s greatest franchises and to give Audi fans a terrific place to enjoy the games.”
“We are very excited about our new partnership with Audi,” said Michael J. Tusiani, Yankees Senior Vice President of Corporate Sales & Sponsorships. “For the first time in the category, this fully-integrated relationship includes a premium entitlement area, signage, hospitality and marketplace activation rights.”
Additionally, the Audi logo will be prominently located on the exterior facade of the H&R Block Suite Level and the Audi brand will be featured on napkins, brochures and televisions within the space.
Source: Earth Times
See you at the coming games, Yankee and Audi fans!