Most of my recent posts included issues connected with the crisis the auto industry is facing. But, it’s not all bad news; the industry still has some good news for everyone, especially for luxury car lovers. Yep, not all auto companies are seeing a downslide in their chart. There are some (albeit a few), which happily reported increase in sales. And another yep, these are car companies in the luxury category.
Let’s talk about one—Maserati. Last April this year, the company recorded more than a hundred percent increase in its Australian sales. And just recently, it posted 15.2% sales increase, equating to over 7000 cars. Amazing? Yes, especially amid the crisis (almost) the entire auto industry is facing.

Some people are not actually amazed and even said this is to be expected. Why? Simply because the luxury market has been stable from the start and is often immune to economic downturn. After all, people who buy these cars are mostly the very rich who are less susceptible to the effects of the crisis.
But aside from that reason, there are more behind Maserati’s success. One is the great demand for its Quattroporte and Gran Turismo models. Other than their Maserati trademark in terms of exclusivity and performance, these models are also stylish and more appealing to buyers because of the ease by which they can be customized, thanks to their many offered trims and colors.

Added to this, Maserati has also managed to explore a growing market—China—via China Premium Lifestyle Enterprise, even increasing sales on parts and services to reach many customers. Where many fail here, Maserati succeeds. Why? It has just the perfect target audience. And other than China, another perfect market that Maserati is exploring is Saudi Arabia, not because of the boom in its economy due to the soaring of oil price but primarily because the elite have proven to be stable despite changes in the economy. Maserati already earned $186,700 in this market and is expecting more next year.
Way to go Maserati! We’re expecting more good news here!
NOTE: Images courtesy of Cars.Com and AutomobilesReview.Com